Privacy Policy

Last updated: 07 August 2025

Introduction

Inkwell Mage /Laneene Rutherford (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, disclose, and safeguard your data when you visit our website, purchase digital products, or engage in coaching services. We comply with the Privacy Act 2020 (New Zealand) and international privacy laws, including the GDPR (EU), UK GDPR, CCPA (California), LGPD (Brazil), PIPEDA (Canada), PDPA (Singapore), and applicable Australian Privacy Principles.

 

1. Scope and Definitions

This Privacy Policy applies to all personal data collected through our website, e-mail communications, quizzes, card decks, journaling prompts, courses, live or recorded coaching sessions, and any other interactions in relation to Inkwell Mage Publishing.

  • Personal data: Any information relating to an identified or identifiable individual.

  • Processing: Any operation performed on personal data, such as collection, storage, use, disclosure, or destruction.

  • Controller: The entity determining the purposes and means of processing personal data (Inkwell Mage Publishing).

  • Processor: Any third party processing data on behalf of the controller.

  • Data subject rights: Rights granted under applicable privacy laws, such as access, correction, deletion, and portability.

 

2. Information We Collect

We collect the following categories of personal data:

  1. Contact and Identity Data

    • Name, email address, postal address, phone number, company name.

  2. Financial Data

    • Payment information (credit/debit card details, billing address), processed via secure third-party gateways.

  3. Usage and Technical Data

    • IP address, browser type, pages visited, time and duration of visits, device identifiers, and quiz responses.

  4. Cookies and Tracking Technologies

    • Session cookies, persistent cookies, web beacons, and similar tools to enhance website functionality, analytics, and personalized content.

  5. Optional Demographic Data

    • Age, gender, location, and any other information you choose to provide in quizzes or profile forms.

 

3. Legal Basis for Processing (EU/UK GDPR)

When you are located in the EU/UK, we rely on one or more of the following lawful bases to process your personal data:

  • Consent: You have given clear consent for us to process your data for one or more specific purposes.

  • Contractual Necessity: Processing is necessary to fulfill a contract you have with us (e.g., purchase of digital products or coaching services).

  • Legal Obligation: Processing is required to comply with legal obligations (e.g., tax reporting).

  • Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our products and communicating updates, provided your rights do not override those interests.

 

4. How We Use Your Information

We use your personal data to:

  • Deliver digital products, coaching, and customer support.

  • Process transactions and prevent fraud.

  • Send newsletters, product updates, and promotional materials (you may opt out at any time).

  • Analyze website usage to improve user experience and content relevance.

  • Comply with legal obligations and respond to lawful requests by public authorities.

  • Tailor quizzes, result bundles, and recommendations based on your preferences.

 

 

5. Sharing and Disclosure

We do not sell or rent personal data. We may share your information with:

  • Service Providers: Third-party vendors for payment processing, email delivery, analytics, hosting, and customer relationship management.

  • Affiliates and Partners: Entities providing complementary products or services who agree to handle your data in accordance with this policy.

  • Legal Authorities: To comply with a legal obligation, protect our rights, or in response to lawful requests (e.g., subpoenas).

 

6. International Data Transfers

Your personal data may be stored and processed in countries outside your own, including the United States. When transferring data from the EU/UK, we use Standard Contractual Clauses or rely on adequacy decisions. We implement appropriate safeguards under GDPR, LGPD, CCPA, and other applicable laws to ensure your data remains protected.

 

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined here or to comply with legal requirements. We securely delete or anonymize data when it’s no longer needed.

 

8. Your Rights

Depending on your jurisdiction, you may have the following rights:

  • Access: Request a copy of your personal data.

  • Correction: Ask us to rectify inaccurate or incomplete information.

  • Deletion: Request erasure of your data, subject to legal obligations.

  • Restriction: Request that we limit processing of your data.

  • Portability: Receive your data in a structured, commonly used format.

  • Objection: Object to processing based on legitimate interests or for direct marketing.

  • Withdraw Consent: Where processing is based on consent.

  • CCPA-Specific: Right to know, delete, and opt out of the sale of personal information.

  • LGPD-Specific: Right to confirmation of processing, anonymization, and information on public and private entities sharing data.

To exercise any right, please contact us at the details in Section 21. We will respond within applicable statutory timeframes.

9. Security Measures

We implement industry-leading security practices, including encryption in transit (TLS/SSL), secure servers, firewalls, and access controls. While we strive to protect your data, no system is impenetrable.

 

10. Notifiable Privacy Breaches

If a breach risks your rights, we will notify you and relevant authorities (e.g., Privacy Commissioner of New Zealand, EU/UK supervisory authorities, California AG) in accordance with applicable laws.

 

11. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected information from a minor, please contact us so we can delete it immediately.

 

12. Contact Us

For questions, data requests, or concerns, please contact: 'Laneene Rutherford'

Email: info@inkwellmage.com

Phone: +64-22 162 8524

Address: 4/78A Dunedin, Otago, New Zealand 9016